Guest Mentors to Kickstart your Marketing Journey

Upasana Taku

Co-Founder at
MobiKwik & Zaakpay

Ankush Sachdeva

Cofounder & CEO
at ShareChat & Moj

Janhavi Parikh

Head at
MX TakaTak

Lalit Keshre

CEO at
Groww

TRUSTED BY THE INDUSTRY

Get placed at High Growth Product Companies

Traditional MBA  vs  metaMBA

Traditional MBA

  • Focuses on books, numbers, degrees, or paperwork.
  • Emphasizes on grades than ACTUAL work.
  • Lurks around without any practical knowledge.

Invact metaMBA Programs

  • Market-fit: With products, we aim to make even our learners, Market-fit.
  • Proof of work: Literally, your actual work during the program will act as your portfolio.
  • Self-identity: You will learn to build your own persona personally and professionally

12 weeks General Management + 4 weeks Specialization in Marketing

Week 1

  • Conduct User and market research: analyze qualitative and quantitative inputs from market research and conceptualize a product
  • Pose the correct questions: Why should we build this product? Why would users care if we built this product?

Week 2

  • Run a design sprint to come up with an MVP definition
  • Convert a design into a rugged Product Requirement Document

Week 3

  • Build and run experiments and analyze data

Week 4

  • Build a plan to hit product-Market Fit
  • Build a growth and revenue plan for an existing product that has found product-market fit and is in its growth phase

Week 1 to Week 12

  • Week 1 - Business Communication
  • Week 2 - Business Analytics

  • Week 3 - Marketing

  • Week 4 - Sales and BD

  • Week 5 - Business Operations

  • Week  6 - HR

  • Week 7 & 8 - Eco, Accounting, Finance

  • Week 9 - Strategy and Negotiation

  • Week 10 & 11- Product Management & Design Thinking

  • Week 12 - Entrepreneurship
WEEK 13

Brand Marketing

Learning Outcomes
  • Articulate the building blocks required to create purpose-driven and authentic brands
  • Identify brand marketing nuances/approach for new launch vs. extension vs. repositioning/rebrand

  • Build a brand marketing campaign that lines up with the overarching vision and purpose of the product
Proof of Work
  • Prepare a brand marketing plan for the launch of a D2C product in the Indian market.
WEEK 14

Content Marketing

Learning Outcomes
  • Create a story through demarcated steps
  • Identify the right story for the right audience

  • Create conversational audience specific stories for different groups (rural, urban, age, gender)

  • Identify the story hook

  • Define a story through purpose, language, and emotions

  • Adopt tools to create a convincing story for the audience

  • Practice forms of storytelling through direct selling, evaluation of brands, visual and voice narration, graphic narration

  • Drive transaction and customer acquisition through stories

  • Develop content architecture through existing theoretical models

  • Distinguish between curating and creating content and pitching it to a client's needs

  • Repurpose content for different communities

  • Create tangible value by building customer and consumer relationship
Proof of Work
  • Create a content marketing plan over a period of three months for a defined TG for a desired outcome.
WEEK 15

Performance Marketing

Learning Outcomes
  • Use Different metrics in performance marketing - CPM, CPC, CPA etc
  • Design a Conversion funnel framework, visualize user journey, and acquire customers

  • Track performance through tools: Google Analytics, MMPs etc

  • Optimise content and plan in a digital channel mix

  • Analyse the performance of a marketing campaign (organic+paid) that ran on social media

  • Experiment with A/B testing

  • Optimise the campaigns for ROI

  • Optimising landing pages for an effective conversion
Proof of Work
  • Design the conversion funnel and marketing plan for your D2C brand
  • Design a marketing plan for repeat customers. Calculate projected LTV.
  • Create a campaign for your brand on the channel of your choice, analyse the performance of your campaign and optimise and scale the campaign based on the analysis.
WEEK 16

Social Media Marketing

Learning Outcomes
  • Adopt specific social media tools for different audiences
  • Establish and manage a social media presence

  • Create a brief for your assets for social media

  • Use various social media metrics - reach, engagement etc

  • Differentiate between Paid and Organic growth

  • Map the Influencer landscape

  • Manage a social media crisis

  • Identify Topical Marketing/Moment marketing 

  • Execute Viral loop marketing
Proof of Work
  • Create an influencer campaign for your D2C brand
  • Create a topical marketing campaign for your D2C brand

Start your Marketing Journey with metaMBA