.png)
.png)
Admission Closed, Next Cohort starting soon
Great Startups Deserve Great Marketers. Get Your Dream Marketing Job With metaMBA
Advance in your career with confidence by applying effective systems and frameworks to the latest trends that companies want.
Get Placed at High Growth Startups
.png)
.png)
.png)
Guest Mentors to Kickstart your Marketing Journey
.png)
Upasana Taku
.png)
.png)
Ankush Sachdeva
.png)
.png)
Janhavi Parikh
.png)
Lalit Keshre
World's Most Result-Oriented And Cost Effective Virtual metaMBA.
We are creating an immersive learning experience for students around the world. Learn with your peers in a social setting and belong to a community. Experience the classroom from your couch.
TRUSTED BY THE INDUSTRY
Get placed at High Growth Product Companies
.png)
.png)
Traditional MBA vs metaMBA
Traditional MBA
- Focuses on books, numbers, degrees, or paperwork.
- Emphasizes on grades than ACTUAL work.
- Lurks around without any practical knowledge.
Invact metaMBA Programs
- Market-fit: With products, we aim to make even our learners, Market-fit.
- Proof of work: Literally, your actual work during the program will act as your portfolio.
- Self-identity: You will learn to build your own persona personally and professionally
12 weeks General Management + 4 weeks Specialization in Marketing
Week 1 to Week 12
- Week 1 - Business Communication
- Week 2 - Business Analytics
- Week 3 - Marketing
- Week 4 - Sales and BD
- Week 5 - Business Operations
- Week 6 - HR
- Week 7 & 8 - Eco, Accounting, Finance
- Week 9 - Strategy and Negotiation
- Week 10 & 11- Product Management & Design Thinking
- Week 12 - Entrepreneurship
WEEK 13
Brand Marketing
Learning Outcomes
- Articulate the building blocks required to create purpose-driven and authentic brands
- Identify brand marketing nuances/approach for new launch vs. extension vs. repositioning/rebrand
- Build a brand marketing campaign that lines up with the overarching vision and purpose of the product
Proof of Work
- Prepare a brand marketing plan for the launch of a D2C product in the Indian market.
WEEK 14
Content Marketing
Learning Outcomes
- Create a story through demarcated steps
- Identify the right story for the right audience
- Create conversational audience specific stories for different groups (rural, urban, age, gender)
- Identify the story hook
- Define a story through purpose, language, and emotions
- Adopt tools to create a convincing story for the audience
- Practice forms of storytelling through direct selling, evaluation of brands, visual and voice narration, graphic narration
- Drive transaction and customer acquisition through stories
- Develop content architecture through existing theoretical models
- Distinguish between curating and creating content and pitching it to a client's needs
- Repurpose content for different communities
- Create tangible value by building customer and consumer relationship
Proof of Work
- Create a content marketing plan over a period of three months for a defined TG for a desired outcome.
WEEK 15
Performance Marketing
Learning Outcomes
- Use Different metrics in performance marketing - CPM, CPC, CPA etc
- Design a Conversion funnel framework, visualize user journey, and acquire customers
- Track performance through tools: Google Analytics, MMPs etc
- Optimise content and plan in a digital channel mix
- Analyse the performance of a marketing campaign (organic+paid) that ran on social media
- Experiment with A/B testing
- Optimise the campaigns for ROI
- Optimising landing pages for an effective conversion
Proof of Work
- Design the conversion funnel and marketing plan for your D2C brand
- Design a marketing plan for repeat customers. Calculate projected LTV.
- Create a campaign for your brand on the channel of your choice, analyse the performance of your campaign and optimise and scale the campaign based on the analysis.
WEEK 16
Social Media Marketing
Learning Outcomes
- Adopt specific social media tools for different audiences
- Establish and manage a social media presence
- Create a brief for your assets for social media
- Use various social media metrics - reach, engagement etc
- Differentiate between Paid and Organic growth
- Map the Influencer landscape
- Manage a social media crisis
- Identify Topical Marketing/Moment marketing
- Execute Viral loop marketing
Proof of Work
- Create an influencer campaign for your D2C brand
- Create a topical marketing campaign for your D2C brand